Ryan James Boland
Digital Strategist
Creative, results-driven marketing leader with 15+ years of experience in marketing B2B software, specializing in brand development and digital strategy. Adept in UI/UX, multimedia, web, and print with a proven ability to deliver high-impact campaigns that drive engagement and visibility. Skilled at collaborating with cross-functional teams and optimizing digital experiences through data-informed decisions
2023-2025
Marketing Manager
Aspire Software (a division of Valsoft Corporation)
As a result of Valsoft Corporation’s acquisition of Pimsoft, was promoted and responsible for supporting a portfolio of up to seven software companies through sales enablement and marketing initiatives for Pimsoft, VisiumKMS, S&W Technologies, Fusion Data Hub, JBL Solutions, Alltrust Networks, and Credex Systems. In this multi-brand environment, worked to develop scalable marketing strategies and assets to support sales, elevate brand visibility, and generate leads across diverse industrial software sectors.
2018-2023
Sales Enablement Specialist
Pimsoft (Acquired by Valsoft Corporation)
Played a key role in aligning marketing strategies with sales goals to drive growth and engagement. Partnered closely with cross-functional teams to create targeted content, streamline lead management, and optimize digital touchpoints. Work focused on equipping the sales team with the tools, insights, and materials they needed to effectively communicate our value proposition and convert opportunities into long-term relationships.
2017-2018
Senior UX/UI Designer
Gene by Gene, Ltd.
Collaborated with product owners to define requirements, create user flows, and develop new solutions while improving upon existing solutions offered to customers of Family Tree DNA.
2015-2017
Independent Contractor
Freelance Design
Worked with clients on print projects and web development with a high concentration on WordPress projects. Continual education to keep abreast of the latest frameworks and best-use practices for UI/UX design.
2008-2015
Creative Director
Allegro Development
Started and maintained a marketing and design firm. Worked with small to medium-sized businesses to help with brand identity, websites, marketing, and training collateral.
2003-2008
Creative Director
Landwen Design
Started and maintained a marketing and design firm. Worked with small to medium-sized businesses to help with brand identity, websites, marketing, and training collateral.
1997-2003
Associate Creative Director
Idea Integration (formerly T1 Design)
Worked closely with clients in discovery meetings, defining requirements, setting goals, and managing expectations. Managed a creative team of seven; responsible for project estimates, scheduling hours of multiple designers and art directors, and overseeing the progress of assigned projects. Managed off-site creative teams while performing as the sole point of contact for clients
EDUCATION
1998
BFA, University of Houston
Major: Studio Arts Photography
Minor: Graphic Communications Technology
SKILLS
Marketing Strategy: Brand Development, Brand Positioning, Sales Enablement, Content Marketing, Digital Marketing
Marketing Operations: Dynamics CRM, Salesforce, Mailchimp, Marketo, Constant Contact, Social Media, Leadfeeder, Streamyard
UX / UI Design: Adobe XD, InVision, Fast Prototyping, Wire Framing, User Flows
Graphic Design: Brand Identity, Data Visualization, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Video / Motion Graphics: Adobe After Effects, Adobe Premiere
Web Development: HTML5, CSS3, WordPress, Oxygen Builder, Elementor, Beaver Builder, Joomla CMS, Twitter Bootstrap, Material UI, SEO, PPC, AdWords